Social Media for Knowledge Sharing in Automotive Repair

• Main Author: Finkbeiner, Patric (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Engineering.; Social media.; Internet marketing.; Automobile industry and trade.; Automotive engineering.; Automotive Engineering.; Automotive Industry.; Social Media.; Online Marketing/Social Media.

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge manageme...

Table of Contents:

• Introduction
• Industry Background
• Literature Review
• Research Approach
• Participant Observation
• Qualitative research: semi-structured expert interview
• Quantitative research approach
• Conclusion
• Discussion.