Social Media for Knowledge Sharing in Automotive Repair

• Κύριος συγγραφέας: Finkbeiner, Patric (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Engineering.; Social media.; Internet marketing.; Automobile industry and trade.; Automotive engineering.; Automotive Engineering.; Automotive Industry.; Social Media.; Online Marketing/Social Media.

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge manageme...

Πίνακας περιεχομένων:

• Introduction
• Industry Background
• Literature Review
• Research Approach
• Participant Observation
• Qualitative research: semi-structured expert interview
• Quantitative research approach
• Conclusion
• Discussion.