Communication Excellence How to Develop, Manage and Lead Exceptional Communications /

• Κύριοι συγγραφείς: Tench, Ralph (Συγγραφέας), Verčič, Dejan (Συγγραφέας), Zerfass, Ansgar (Συγγραφέας), Moreno, Ángeles (Συγγραφέας), Verhoeven, Piet (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Public relations.; Organization.; Planning.; Business and Management.; Corporate Communication/Public Relations.

‘This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.’ —Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA ‘This book provides a compelling case that effective communication for an organization...

Πίνακας περιεχομένων:

• Introduction
• Part I: Connected Organisations
• Commandment 1: Globalised
• Commandment 2: Mediatised
• Commandment 3: Reflective
• Part II: Influential Departments
• Commandment 4: Embedded
• Commandment 5: Datafied
• Commandment 6: Strategised
• Part III: Ambitious Professionals
• Commandment 7: Sagacious
• Commandment 8: Linked
• Commandment 9: Solid
• The Future Of Excellent Communication: From A Soft To A Hard Discipline
• About the European Communication Monitor And Its Methodology
• References.