The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and its Impact on Structural Change /

• Κύριος συγγραφέας: Beere, Rosalind (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Industries.; Business and Management.

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revol...

Πίνακας περιεχομένων:

• Chapter 1 Franchising Overview
• Chapter 2 International Context
• Chapter 3 The Emergence of Franchising
• Chapter 4 The Impact of Franchising on Industry Evolution
• Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry
• Chapter 6 Case Study of the Irish Real Estate Industry
• Chapter 7 Franchising: From Industry Fragmentation to Consolidation
• Chapter 8 Conclusion.