The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and its Impact on Structural Change /

The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and its Impact on Structural Change /

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revol...

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Bibliographic Details
Main Author: Beere, Rosalind (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Subjects:
Business.
Industries.
Business and Management.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Chapter 1 Franchising Overview
  • Chapter 2 International Context
  • Chapter 3 The Emergence of Franchising
  • Chapter 4 The Impact of Franchising on Industry Evolution
  • Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry
  • Chapter 6 Case Study of the Irish Real Estate Industry
  • Chapter 7 Franchising: From Industry Fragmentation to Consolidation
  • Chapter 8 Conclusion.

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