A Brain for Business - A Brain for Life How insights from behavioural and brain science can change business and business practice for the better /

• Main Author: O'Mara, Shane (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: The Neuroscience of Business
• Subjects: Manpower policy.; Industrial psychology.; Market research.; Motivation research (Marketing).; Management-Study and teaching.; Behavioral economics.; Human Resource Development.; Industrial and Organizational Psychology.; Market Research/Competitive Intelligence.; Consumer Behavior.; Management Education.; Behavioral/Experimental Economics.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristi...

Table of Contents:

• Chatper1.Setting the Scene
• Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations
• Chapter3.Brain Hygiene: Optimising performance
• Chapter4.Self-regulation and self-control: How we exercise control over our behaviour
• Chapter5.Resilience including lifestyle
• Chapter6.Positive Brain States: happiness & meaning; subjective well-being
• Chapter7.How our brains are wired for status
• Chapter8.De-biasing Groups; De-biasing Gender Roles.