A Brain for Business - A Brain for Life How insights from behavioural and brain science can change business and business practice for the better /

• Main Author: O'Mara, Shane (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: The Neuroscience of Business
• Subjects: Manpower policy.; Industrial psychology.; Market research.; Motivation research (Marketing).; Management-Study and teaching.; Behavioral economics.; Human Resource Development.; Industrial and Organizational Psychology.; Market Research/Competitive Intelligence.; Consumer Behavior.; Management Education.; Behavioral/Experimental Economics.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristi...