Strategy and Communication for Innovation Integrative Perspectives on Innovation in the Digital Economy /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Pfeffermann, Nicole (Επιμελητής έκδοσης), Gould, Julie (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Έκδοση: 3rd ed. 2017.
• Θέματα: Business.; Entrepreneurship.; Engineering economics.; Engineering economy.; Economic sociology.; Business and Management.; Engineering Economics, Organization, Logistics, Marketing.; Organizational Studies, Economic Sociology.

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy an...

Πίνακας περιεχομένων:

• Part I - Strategic Perspectives on Innovation
• Part II - Communicative Perspectives on Innovation
• Part III - Integrated Perspectives on Innovation
• Part IV - Case Examples.