Strategy and Communication for Innovation Integrative Perspectives on Innovation in the Digital Economy /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Pfeffermann, Nicole (Editor), Gould, Julie (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Edition: 3rd ed. 2017.
• Subjects: Business.; Entrepreneurship.; Engineering economics.; Engineering economy.; Economic sociology.; Business and Management.; Engineering Economics, Organization, Logistics, Marketing.; Organizational Studies, Economic Sociology.

Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy an...

Table of Contents:

• Part I - Strategic Perspectives on Innovation
• Part II - Communicative Perspectives on Innovation
• Part III - Integrated Perspectives on Innovation
• Part IV - Case Examples.