The Product Manager's Toolkit® Methodologies, Processes, and Tasks in Technology Product Management /

• Κύριος συγγραφέας: Steinhardt, Gabriel (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Έκδοση: 2nd ed. 2017.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Project management.; Organization.; Planning.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Project Management.
• Φυσική περιγραφή: XVII, 207 p. 34 illus., 2 illus. in color. online resource.
• ISBN: 9783319499987
• ISSN: 2192-8096

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.