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02767nam a22005535i 4500 |
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978-3-319-49998-7 |
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20170516075811.0 |
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170516s2017 gw | s |||| 0|eng d |
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|a 9783319499987
|9 978-3-319-49998-7
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|a 10.1007/978-3-319-49998-7
|2 doi
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|a 658.514
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|a Steinhardt, Gabriel.
|e author.
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|a The Product Manager's Toolkit®
|h [electronic resource] :
|b Methodologies, Processes, and Tasks in Technology Product Management /
|c by Gabriel Steinhardt.
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| 250 |
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|a 2nd ed. 2017.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2017.
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| 300 |
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|a XVII, 207 p. 34 illus., 2 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Management for Professionals,
|x 2192-8096
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| 505 |
0 |
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|a Introduction -- Part I: Product Management Concepts -- Part II: Product Management Editorials -- Part III: Product Manager’s Toolkit® (PMTK). .
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| 520 |
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|a This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
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| 650 |
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|a Business.
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| 650 |
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|a Marketing.
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| 650 |
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|a Project management.
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| 650 |
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|a Organization.
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| 650 |
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|a Planning.
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| 650 |
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|a Management.
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| 650 |
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|a Industrial management.
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| 650 |
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4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Innovation/Technology Management.
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| 650 |
2 |
4 |
|a Organization.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Project Management.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319499970
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-319-49998-7
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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