The Product Manager's Toolkit® Methodologies, Processes, and Tasks in Technology Product Management /

• Main Author: Steinhardt, Gabriel (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Edition: 2nd ed. 2017.
• Series: Management for Professionals,
• Subjects: Business.; Marketing.; Project management.; Organization.; Planning.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Project Management.

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practit...

Table of Contents:

• Introduction
• Part I: Product Management Concepts
• Part II: Product Management Editorials
• Part III: Product Manager’s Toolkit® (PMTK). .