APA (7th ed.) Citation

SpringerLink (Online service) & Campbell, C. L. (2017). The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Springer International Publishing : Imprint: Springer.

Chicago Style (17th ed.) Citation

SpringerLink (Online service) and Colin L. Campbell. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Cham: Springer International Publishing : Imprint: Springer, 2017.

MLA (8th ed.) Citation

SpringerLink (Online service) and Colin L. Campbell. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Springer International Publishing : Imprint: Springer, 2017.

Warning: These citations may not always be 100% accurate.