The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress /

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throug...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Campbell, Colin L. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2017.
Σειρά:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:	Business. Internet marketing. Customer relations > Management. Leadership. Business and Management. Consumer Behavior. Online Marketing/Social Media. Customer Relationship Management. Business Strategy/Leadership.
Διαθέσιμο Online:	Full Text via HEAL-Link

Πίνακας περιεχομένων:

Session Number: 1.1: Innovation in Marketing
Session Number: 1.3: Advertising Impressions
Session Number: 1.4: Cross-Cultural Research
Session Number: 1.6: Farmers and Informal Marketing
Session Number: 1.7: Issues in Wine Marketing
Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events
Session Number: 1.9: Brand Power and Issues in Sports Management
Session Number: 2.15: Poster Presentations
Session Number: 2.3: Consumer Behavior I
Session Number: 2.4: Consumer Attitudes and Reactions
Session Number: 2.5: New Frontiers in Emotions
Session Number: 2.6: Fashion Decision Making and Purchasing Behavior
Session Number: 2.7: Luxury and Arts
Session Number: 2.8: Marketing and the Law
Session Number: 2.9: Pricing Strategies in Retailing and Services
Session Number: 3.3: Social Aspects of Advertising
Session Number: 3.4: Global Branding and Consumption
Session Number: 3.5: Entrepreneurship I
Session Number: 3.6: Global Marketing I
Session Number: 3.7: Market Learning and Competitive Advantage
Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality
Session Number: 3.9: European Wine Marketing
Session Number: 4.10: Mindful Consumers
Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups
Session Number: 4.2: Getting Quality Responses in Market Surveys
Session Number: 4.3: Affect of Effect in Advertising
Session Number: 4.4: Co-Creation and Cooperation
Session Number: 4.5: Dealing with negative emotions
Session Number: 4.6: Health Marketing
Session Number: 4.7: Consumer Interest in CSR and Business Ethics
Session Number: 4.8: Customer Experience
Session Number: 4.9: Providing Customer Solutions
Session Number: 5.11: Sponsorship and Sport
Session Number: 5.2: Methodological Issues Related to Internet Surveys
Session Number: 5.4: Co‐Creation and Involvement
Session Number: 5.5: Entrepreneurship II
Session Number: 5.6: Global Marketing II
Session Number: 5.7: Consumer Vulnerability and Protection
Session Number: 5.8: Importance of Branding
Session Number: 5.9: Customer Experience
Session Number: 6.10: Customer Reactions
Session Number: 6.2: Social Responsibility
Session Number: 6.3: Advertising Execution
Session Number: 6.4: Consumer is Not Always Right?
Session Number: 6.5: The Self and Emotion
Session Number: 6.6: Creating Innovation
Session Number: 6.7: Cultural Perspectives in Marketing Ethics
Session Number: 6.8: Organizational Issues and Processes
Session Number: 6.9: Front Line Employees
Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You?
Session Number: 7.3: Customer Reactions
Session Number: 7.4: Distribution and SCM
Session Number: 7.5: Teaching and Innovation II
Session Number: 7.6: Global Marketing III
Session Number: 7.7: Marketing Research Tools & Techniques
Session Number: 7.8: Relationship Marketing in Service Context
Session 8.15: Poster Presentations
Session Number: 8.3: Cognitive Influences
Session Number: 8.4: E-‐Shopping I
Session Number: 8.5: Emerging Market Issues
Session Number: 8.6: Strategy for Innovation
Session Number: 8.7: Marketing Research Tools & Techniques
Session Number: 8.8: Relationship Strategy 1
Session Number: 8.9: Service Failure & Recovery
Session Number: 8.10: Rethinking Reputation Research
Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media
Session Number: 9.10: New Technology for Business Education: The Moodle Way
Session Number: 9.11: The Tourist Experience
Session Number: 9.3: Account Management, Trust and Sustainability
Session Number: 9.4: Selling with Electronic Media
Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of a Sales Person
Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation
Session Number: 9.8: Relationship Strategy 2
Session Number: 9.9: Service Failure & Switching Behaviors
Session Number: 10.3: Consumer Differences
Session Number: 10.4: Doctoral Colloquium
Session Number: 10.5: Market Orientation: Antecedence and Consequences
Session Number: 10.6: Influencing consumer decision making through online promotions and reviews
Session Number: 10.7: Marketing and Finance
Session Number: 10.8: Franchising, Internet and Loyalty
Session Number: 10.9: Behavior change in Social Marketing
Session Number: 11.1: Consumer Behavior VI
Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing
Session Number: 11.3: Organizational Learning, Pricing and Simulations
Session Number: 11.4: New Media, New Customers? Understanding what Works
Session Number: 11.5: Teaching and Innovation I
Session Number: 11.6: Bank Marketing II
Session Number: 11.7: Value, Alliance and Dynamics
Session Number: 11.8: Retail Strategy
Session Number: 11.9: Social Marketing and Harmful Behavior
Session Number: 12.11: Tourism Marketing
Session Number: 12.3: Becoming Green
Session Number: 12.4: BRIC Markets I
Session Number: 12.5: Understanding Social Marketing: Where are we now?
Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media
Session Number: 12.7: Pricing Behavior and CRM
Session Number: 12.8: Retailing and Consumer Behavior.

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress /

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