Introduction to Electronic Commerce and Social Commerce

• Κύριοι συγγραφείς: Turban, Efraim (Συγγραφέας), Whiteside, Judy (Συγγραφέας), King, David (Συγγραφέας), Outland, Jon (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Έκδοση: 4th ed. 2017.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Management information systems.; E-business.; Electronic commerce.; E-commerce.; Business and Management.; e-Business/e-Commerce.; Business Information Systems.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning out...

Πίνακας περιεχομένων:

• Chapter 1. Overview of Electronic Commerce
• Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
• Chapter 3. Retailing in Electronic Commerce: Products and Services
• Chapter 4. Business-to-Business E-Commerce
• Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce
• Chapter 6. Mobile Commerce and the Internet of Things
• Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising
• Chapter 8. Social Enterprise and Other Social Commerce Topics
• Chapter 9. Marketing and Advertising in E-Commerce
• Chapter 10. E-Commerce Security and Fraud Issues and Protections
• Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment
• Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.