Introduction to Electronic Commerce and Social Commerce

• Main Authors: Turban, Efraim (Author), Whiteside, Judy (Author), King, David (Author), Outland, Jon (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Edition: 4th ed. 2017.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Management information systems.; E-business.; Electronic commerce.; E-commerce.; Business and Management.; e-Business/e-Commerce.; Business Information Systems.

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning out...

Table of Contents:

• Chapter 1. Overview of Electronic Commerce
• Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
• Chapter 3. Retailing in Electronic Commerce: Products and Services
• Chapter 4. Business-to-Business E-Commerce
• Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce
• Chapter 6. Mobile Commerce and the Internet of Things
• Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising
• Chapter 8. Social Enterprise and Other Social Commerce Topics
• Chapter 9. Marketing and Advertising in E-Commerce
• Chapter 10. E-Commerce Security and Fraud Issues and Protections
• Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment
• Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.