Consumer Perception of Product Risks and Benefits

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Emilien, Gerard (Επιμελητής έκδοσης), Weitkunat, Rolf (Επιμελητής έκδοσης), Lüdicke, Frank (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Market research.; Public health.; Statistics.; Behavioral economics.; Health psychology.; Psychology > Methodology.; Psychological measurement.; Economics.; Behavioral/Experimental Economics.; Public Health.; Health Psychology.; Market Research/Competitive Intelligence.; Psychological Methods/Evaluation.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.
• Φυσική περιγραφή: XXIV, 596 p. 55 illus., 23 illus. in color. online resource.
• ISBN: 9783319505305

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. .