Consumer Perception of Product Risks and Benefits

• Corporate Author: SpringerLink (Online service)
• Other Authors: Emilien, Gerard (Editor), Weitkunat, Rolf (Editor), Lüdicke, Frank (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Market research.; Public health.; Statistics.; Behavioral economics.; Health psychology.; Psychology > Methodology.; Psychological measurement.; Economics.; Behavioral/Experimental Economics.; Public Health.; Health Psychology.; Market Research/Competitive Intelligence.; Psychological Methods/Evaluation.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and m...