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03179nam a22006015i 4500 |
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978-3-319-51008-8 |
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DE-He213 |
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20170427123824.0 |
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cr nn 008mamaa |
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170427s2017 gw | s |||| 0|eng d |
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|a 9783319510088
|9 978-3-319-51008-8
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|a 10.1007/978-3-319-51008-8
|2 doi
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|d GrThAP
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|a HD28-70
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|a KNT
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|a JFD
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|a BUS070060
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|a 658
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|a Value-Oriented Media Management
|h [electronic resource] :
|b Decision Making Between Profit and Responsibility /
|c edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2017.
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| 300 |
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|a VIII, 240 p. 20 illus., 6 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Media Business and Innovation
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| 505 |
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|a Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers.
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| 520 |
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|a In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. .
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| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Industrial management.
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| 650 |
|
0 |
|a Business ethics.
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| 650 |
|
0 |
|a Ethics.
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| 650 |
|
0 |
|a Mass media.
|
| 650 |
|
0 |
|a Communication.
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| 650 |
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0 |
|a Social sciences in mass media.
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| 650 |
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0 |
|a Sociology.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Media Management.
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| 650 |
2 |
4 |
|a Communication Studies.
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| 650 |
2 |
4 |
|a Ethics.
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| 650 |
2 |
4 |
|a Business Ethics.
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| 650 |
2 |
4 |
|a Media Research.
|
| 650 |
2 |
4 |
|a Media Sociology.
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| 700 |
1 |
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|a Altmeppen, Klaus-Dieter.
|e editor.
|
| 700 |
1 |
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|a Hollifield, C. Ann.
|e editor.
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| 700 |
1 |
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|a van Loon, Joost.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783319510064
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| 830 |
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0 |
|a Media Business and Innovation
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-51008-8
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
