Value-Oriented Media Management Decision Making Between Profit and Responsibility /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Altmeppen, Klaus-Dieter (Editor), Hollifield, C. Ann (Editor), van Loon, Joost (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Media Business and Innovation
• Subjects: Business.; Industrial management.; Business ethics.; Ethics.; Mass media.; Communication.; Social sciences in mass media.; Sociology.; Business and Management.; Media Management.; Communication Studies.; Business Ethics.; Media Research.; Media Sociology.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal va...