Value-Oriented Media Management Decision Making Between Profit and Responsibility /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Altmeppen, Klaus-Dieter (Επιμελητής έκδοσης), Hollifield, C. Ann (Επιμελητής έκδοσης), van Loon, Joost (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Industrial management.; Business ethics.; Ethics.; Mass media.; Communication.; Social sciences in mass media.; Sociology.; Business and Management.; Media Management.; Communication Studies.; Business Ethics.; Media Research.; Media Sociology.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal va...

Πίνακας περιεχομένων:

• Theories, Concepts and Findings in Value-Oriented Media Management
• Cultures and Organizations: Structures, Actions and Values in Media Companies
• Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation
• Trust, Branding, Digitalization: Value Drivers.