Online Intermediaries for Co-Creation An Explorative Study in Healthcare /

• Κύριος συγγραφέας: Künne, Christoph W. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Progress in IS,
• Θέματα: Management information systems.; Application software.; Health care management.; Health services administration.; Management.; Industrial management.; Business Information Systems.; Information Systems Applications (incl. Internet).; Health Care Management.; Innovation/Technology Management.
• Φυσική περιγραφή: XVIII, 224 p. 66 illus. online resource.
• ISBN: 9783319511245
• ISSN: 2196-8705
• DOI: 10.1007/978-3-319-51124-5

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.