Online Intermediaries for Co-Creation An Explorative Study in Healthcare /

• Κύριος συγγραφέας: Künne, Christoph W. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Progress in IS,
• Θέματα: Management information systems.; Application software.; Health care management.; Health services administration.; Management.; Industrial management.; Business Information Systems.; Information Systems Applications (incl. Internet).; Health Care Management.; Innovation/Technology Management.

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare...