Information and Communication Technologies in Tourism 2017 Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Schegg, Roland (Επιμελητής έκδοσης), Stangl, Brigitte (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Business.; Internet marketing.; Information technology.; Business > Data processing.; Service industries.; Tourism.; Management.; Computers.; E-commerce.; Business and Management.; Tourism Management.; IT in Business.; Information Systems and Communication Service.; Online Marketing/Social Media.; e-Commerce/e-business.; Services.

This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems...

Πίνακας περιεχομένων:

• Part I: Recommender Systems and Semantic Web
• Part II: E-strategy and ICT for Innovation
• Part III: Smart Destinations and Big Data
• Part IV: Virtual and Augmented Reality
• Part V: Mobile Services and Wearable Technologies
• Part VI: Online Consumer Behaviour
• Part VII: Consumer Profiling
• Part VIII: eReputation Management and Online Reviews
• Part IX: Social Media
• Part X: Sharing Economy and New Business Models.