Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions /

Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions /

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book...

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Bibliographic Details
Main Authors: Ismagilova, Elvira (Author), Dwivedi, Yogesh K. (Author), Slade, Emma (Author), Williams, Michael D. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Series:SpringerBriefs in Business,
Subjects:
Business.
Internet marketing.
Management information systems.
Business and Management.
Business Information Systems.
Online Marketing/Social Media.
Information Systems Applications (incl. Internet).
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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