Advanced Methods for Modeling Markets

Advanced Methods for Modeling Markets

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Leeflang, Peter S. H. (Επιμελητής έκδοσης), Wieringa, Jaap E. (Επιμελητής έκδοσης), Bijmolt, Tammo H.A (Επιμελητής έκδοσης), Pauwels, Koen H. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2017.
Σειρά:	International Series in Quantitative Marketing,
Θέματα:	Business. Market research. Business and Management. Market Research/Competitive Intelligence. Operations Research/Decision Theory.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Analytical Modeling Research in Fashion Business
Έκδοση: (2016)

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships /
ανά: Schulte, Benjamin Krischan
Έκδοση: (2015)

Optimal Search for Moving Targets
ανά: Stone, Lawrence D., κ.ά.
Έκδοση: (2016)

Applied Conjoint Analysis
ανά: Rao, Vithala R.
Έκδοση: (2014)

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /
ανά: Pirker, Clemens
Έκδοση: (2009)

Database Marketing Analyzing and Managing Customers /
ανά: Blattberg, Robert C., κ.ά.
Έκδοση: (2008)

Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /
ανά: Ingwer, Mark
Έκδοση: (2012)

Segmentation in Social Marketing Process, Methods and Application /
Έκδοση: (2017)

Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels /
ανά: Himbert, Lena
Έκδοση: (2016)

Driving Innovation in Service Organizations A Study in the German Airport Industry /
ανά: Scheler, Jessica
Έκδοση: (2013)

Hybrid Value Creation
ανά: Velamuri, Vivek K.
Έκδοση: (2013)

Open Evaluation Integrating Users into the Selection of New Product Ideas /
ανά: Haller, Jörg
Έκδοση: (2013)

Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /
ανά: Klug, Michael
Έκδοση: (2006)

Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) /
ανά: Sreejesh, S., κ.ά.
Έκδοση: (2014)

Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights /
Έκδοση: (2017)

Advances in Chinese Brand Management
Έκδοση: (2017)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China
ανά: Zhao, Liming
Έκδοση: (2015)

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /
ανά: Leeflang, Peter S.H, κ.ά.
Έκδοση: (2015)

Handbook of Marketing Decision Models
Έκδοση: (2017)

Competitive Advantage of Customer Centricity
ανά: Parniangtong, Sathit
Έκδοση: (2017)

Real Estate Investing Market Analysis, Valuation Techniques, and Risk Management /
ανά: Manganelli, Benedetto
Έκδοση: (2015)

Ethics and Neuromarketing Implications for Market Research and Business Practice /
Έκδοση: (2017)

Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV /
ανά: Hammes, Eva Katharina
Έκδοση: (2016)

Brand Fans Lessons from the World's Greatest Sporting Brands /
ανά: Smith, Aaron C.T, κ.ά.
Έκδοση: (2017)

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015)

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /
ανά: Solberg Søilen, Klaus
Έκδοση: (2013)

Operationalizing Dynamic Pricing Models Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers /
ανά: Christ, Steffen
Έκδοση: (2011)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Business Intelligence for New-Generation Managers Current Avenues of Development /
Έκδοση: (2015)

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /
ανά: Posthumus, Jan
Έκδοση: (2015)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
ανά: Kastner, Olga Louisa
Έκδοση: (2014)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

Handbook of Marketing Decision Models
Έκδοση: (2008)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Mathematical Models of Distribution Channels
ανά: Ingene, Charles A., κ.ά.
Έκδοση: (2005)

Level Crossing Methods in Stochastic Models
ανά: Brill, Percy H.
Έκδοση: (2017)

Models and Methods in Economics and Management Science Essays in Honor of Charles S. Tapiero /
Έκδοση: (2014)

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