Creating and Sustaining Competitive Advantage Management Logics, Business Models, and Entrepreneurial Rent /

• Κύριος συγγραφέας: Mishra, Chandra S. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Entrepreneurship.; Leadership.; Organization.; Planning.; Business and Management.; Business Strategy/Leadership.

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital mar...

Πίνακας περιεχομένων:

• 1: Competitive Advantage Logics
• 2: Management Logics
• 3: Entrepreneurial Orientation
• 4: Seizing Value Opportunities
• 5: Business Model Mechanism
• 6: The Theory of Entrepreneurial Rent
• 7: The Theory of Franchising. .