Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 2016 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kavoura, Androniki (Editor), Sakas, Damianos P. (Editor), Tomaras, Petros (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Business.; Marketing.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Information Systems Applications (incl. Internet).

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using mod...