Network Embeddedness Examining the Effect on Business Performance and Internationalization /

• Κύριος συγγραφέας: Ratajczak-Mrozek, Milena (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Studies of Internationalization in Emerging Markets
• Θέματα: Business.; Organization.; Planning.; Management.; Industrial management.; Management information systems.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Enterprise Architecture.; Innovation/Technology Management.; Cross-Cultural Management.

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and fo...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. The Essence of the Network Approach
• 3. Relationships and Interactions as the Basis of Companies' Activities
• 4. Three Perspectives of Companies' Embeddedness
• 5. The Importance of Embeddedness for Companies' Activities - Perspective of Relationships and Interactions
• 6. The Network Theory of Companies' Internationalization - The Importance of Relationships for International Expansion
• 7. The Importance of Embeddedness for Companies' International Activities
• 8. Methodology of the Empirical Studies
• 9. Positive and Negative Outcomes of Embeddedness for the Domestic and International Activity - Results of Case Studies Analysis
• 10. The Importance of Relationships and Embeddedness for Companies' Internationalization and Performance - Results of Quantitative Study
• 11. Conclusions.