Network Embeddedness Examining the Effect on Business Performance and Internationalization /

• Main Author: Ratajczak-Mrozek, Milena (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Series: Palgrave Studies of Internationalization in Emerging Markets
• Subjects: Business.; Organization.; Planning.; Management.; Industrial management.; Management information systems.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Enterprise Architecture.; Innovation/Technology Management.; Cross-Cultural Management.

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and fo...

Table of Contents:

• 1. Introduction
• 2. The Essence of the Network Approach
• 3. Relationships and Interactions as the Basis of Companies' Activities
• 4. Three Perspectives of Companies' Embeddedness
• 5. The Importance of Embeddedness for Companies' Activities - Perspective of Relationships and Interactions
• 6. The Network Theory of Companies' Internationalization - The Importance of Relationships for International Expansion
• 7. The Importance of Embeddedness for Companies' International Activities
• 8. Methodology of the Empirical Studies
• 9. Positive and Negative Outcomes of Embeddedness for the Domestic and International Activity - Results of Case Studies Analysis
• 10. The Importance of Relationships and Embeddedness for Companies' Internationalization and Performance - Results of Quantitative Study
• 11. Conclusions.