Fraud Prevention in Online Digital Advertising

• Main Authors: Zhu, Xingquan (Author), Tao, Haicheng (Author), Wu, Zhiang (Author), Cao, Jie (Author), Kalish, Kristopher (Author), Kayne, Jeremy (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: SpringerBriefs in Computer Science,
• Subjects: Computer science.; Computer communication systems.; Computer security.; Computer Science.; Systems and Data Security.; Information Systems Applications (incl. Internet).; Computer Communication Networks.

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes maj...