Craft Beverages and Tourism, Volume 2 Environmental, Societal, and Marketing Implications /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Slocum, Susan L. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Kline, Carol (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cavaliere, Christina T. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Tourism.; Management.; Marketing.; Sustainable development.; Cultural studies.; Tourism Management.; Sustainable Development.; Cultural Studies.
• Φυσική περιγραφή: XVI, 228 p. 10 illus., 5 illus. in color. online resource.
• ISBN: 9783319571898
• DOI: 10.1007/978-3-319-57189-8

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .