Craft Beverages and Tourism, Volume 2 Environmental, Societal, and Marketing Implications /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Slocum, Susan L. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Kline, Carol (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Cavaliere, Christina T. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Tourism.; Management.; Marketing.; Sustainable development.; Cultural studies.; Tourism Management.; Sustainable Development.; Cultural Studies.

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft bee...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. Brewing Green: Sustainability in the Craft Beer Movement
• 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes
• 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability
• 5. Representing Rurality: Cider Mills and Agritourism
• 6. Developing Social Capital in Craft Beer Tourism Markets
• 7. New Jersey Craft Distilleries: Sense of place and sustainability
• 8. Drink Tourism: A Profile of the Intoxicated Traveler
• 9. Craft Brewing Festivals
• 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites
• 11. Brewing a Beer Industry in Asheville, North Carolina
• 12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry
• 13. Conclusion.