Energy Branding Harnessing Consumer Power /

• Main Author: Larsen, Friðrik (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Energy.; Customer relations > Management.; Project management.; Business and Management.; Branding.; Energy, general.; Project Management.; Customer Relationship Management.; Consumer Behavior.

‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.’ —Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA ‘Fridrik offers a unique approach to create value for the utili...