Competition in Higher Education Branding and Marketing National and Global Perspectives /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Papadimitriou, Antigoni (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Higher education.; International education .; Comparative education.; Marketing.; Entrepreneurship.; Higher Education.; International and Comparative Education.

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel...