Electronic Commerce 2018 A Managerial and Social Networks Perspective /

• Κύριοι συγγραφείς: Turban, Efraim (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Outland, Jon (http://id.loc.gov/vocabulary/relators/aut), King, David (http://id.loc.gov/vocabulary/relators/aut), Lee, Jae Kyu (http://id.loc.gov/vocabulary/relators/aut), Liang, Ting-Peng (http://id.loc.gov/vocabulary/relators/aut), Turban, Deborrah C. (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 9th ed. 2018.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: E-business.; Electronic commerce.; E-commerce.; Management information systems.; Operations research.; Decision making.; e-Business/e-Commerce.; Business Information Systems.; Operations Research/Decision Theory.

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.  Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electro...

Πίνακας περιεχομένων:

• Chapter 1. Overview of Electronic Commerce
• Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
• Chapter 3. Retailing in Electronic Commerce: Products and Services
• Chapter 4. Business-to-Business E-Commerce
• Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce
• Chapter 6. Mobile Commerce and the Internet of Things
• Chapter 7. Intelligent (Smart) E-Commerce
• Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising
• Chapter 9. Social Enterprise and Other Social Commerce Topics
• Chapter 10. Marketing and Advertising in E-Commerce
• Chapter 11. E-Commerce Security and Fraud Issues and Protections
• Chapter 12. Electronic Commerce Payment Systems
• Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce
• Chapter 14. EC Strategy, Globalization, SMEs and Implementation
• Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.