Political Marketing in the 2016 U.S. Presidential Election

• Corporate Author: SpringerLink (Online service)
• Other Authors: Gillies, Jamie (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Political Marketing and Management
• Subjects: Political communication.; Elections.; United States-Politics and government.; Marketing.; Political Communication.; Electoral Politics.; US Politics.

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspe...