Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discu...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Martínez-López, Francisco J. (Επιμελητής έκδοσης), Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης), Ailawadi, Kusum L. (Επιμελητής έκδοσης), Yagüe-Guillén, María Jesús (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2017.
Σειρά:	Springer Proceedings in Business and Economics,
Θέματα:	Business. Marketing. Leadership. E-business. Electronic commerce. E-commerce. Business and Management. Industrial and Organizational Psychology. e-Business/e-Commerce. Business Strategy/Leadership.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
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Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
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Advances in National Brand and Private Label Marketing Sixth International Conference, 2019 /
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Advances in National Brand and Private Label Marketing Fifth International Conference, 2018 /
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Strategies in E-Business Positioning and Social Networking in Online Markets /
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Strategic Planning and Implementation of E-Governance
ανά: Suri, P.K, κ.ά.
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Social - Local - Mobile The Future of Location-based Services /
ανά: Heinemann, Gerrit, κ.ά.
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Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Knowledge and Skill Chains in Engineering and Manufacturing Information Infrastructure in the Era of Global Communications Proceedings of the IFIP TC5/WG5.3, WG5.7, WG5.12 Fifth International Working Conference of Information Infrastructure Systems for Manufacturing 2002 (DIIDM2002), November 18–20, 2002 in Osaka, Japan /
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Knowledge Management and Management Learning Extending the Horizons of Knowledge-Based Management /
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Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
ανά: Falkenreck, Christine
Έκδοση: (2010)

Collaborative Networks and Their Breeding Environments IFIP TC5 WG 5.5 Sixth IFIP Working Conference on VIRTUAL ENTERPRISES, 26–28 September, 2005, Valencia, Spain /
Έκδοση: (2005)

Successful Social Media and Ecommerce Strategies in the Wine Industry
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Introduction to Electronic Commerce and Social Commerce
ανά: Turban, Efraim, κ.ά.
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e-Consumers in the Era of New Tourism
Έκδοση: (2016)

Equity Valuation and Negative Earnings The Case of the dot.com Bubble /
ανά: Matias Gama, Ana Paula, κ.ά.
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Information and Communication Technologies in Organizations and Society Past, Present and Future Issues /
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“Internet Plus” Pathways to the Transformation of China’s Property Sector
ανά: Ba, Shusong, κ.ά.
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Rapidly Changing Securities Markets Who Are the Initiators? /
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E-business Technology and Strategy International Conference, CETS 2010, Ottawa, Canada, September 29-30, 2010. Proceedings /
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The Application of Fuzzy Logic for Managerial Decision Making Processes Latest Research and Case Studies /
Έκδοση: (2017)

Design Science in Tourism Foundations of Destination Management /
Έκδοση: (2017)

The Web at Graduation and Beyond Business Impacts and Developments /
ανά: Vossen, Gottfried, κ.ά.
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Assortment and Merchandising Strategy Building a Retail Plan to Improve Shopper Experience /
ανά: Berkhout, Constant, κ.ά.
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E-Commerce and Web Technologies 17th International Conference, EC-Web 2016, Porto, Portugal, September 5-8, 2016, Revised Selected Papers /
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eSports is Business Management in the World of Competitive Gaming /
ανά: Scholz, Tobias M., κ.ά.
Έκδοση: (2019)

Enterprise Applications and Services in the Finance Industry 7th International Workshop, FinanceCom 2014, Sydney, Australia, December 2014, Revised Papers /
Έκδοση: (2015)

The Decentralized and Networked Future of Value Creation 3D Printing and its Implications for Society, Industry, and Sustainable Development /
Έκδοση: (2016)

Exporting The Definitive Guide to Selling Abroad Profitably /
ανά: Delaney, Laurel J.
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Digital Economy. Emerging Technologies and Business Innovation Second International Conference, ICDEc 2017, Sidi Bou Said, Tunisia, May 4–6, 2017, Proceedings /
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The Web Startup Success Guide
ανά: Walsh, Bob
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Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets AMEC/TADA 2015, Istanbul, Turkey, May 4, 2015, and AMEC/TADA 2016, New York, NY, USA, July 10, 2016, Revised Selected Papers /
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Business Modelling in the Dynamic Digital Space An Ecosystem Approach /
ανά: El Sawy, Omar A., κ.ά.
Έκδοση: (2013)

Formation and Early Growth of Business Webs Modular Product Systems in Network Markets /
ανά: Steiner, Florian
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E-Commerce and Web Technologies 16th International Conference on Electronic Commerce and Web Technologies, EC-Web 2015, Valencia, Spain, September 2015, Revised Selected Papers /
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Mass Customization An Exploration of European Characteristics /
ανά: Coletti, Paolo, κ.ά.
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Advances in Collective Intelligence 2011
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eBusiness & eCommerce Managing the Digital Value Chain /
ανά: Meier, Andreas, κ.ά.
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Internetworked World 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016, Revised Selected Papers /
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E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers /
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