Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Martínez-López, Francisco J. (Επιμελητής έκδοσης), Gázquez-Abad, Juan Carlos (Επιμελητής έκδοσης), Ailawadi, Kusum L. (Επιμελητής έκδοσης), Yagüe-Guillén, María Jesús (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Springer Proceedings in Business and Economics,
• Θέματα: Business.; Marketing.; Leadership.; E-business.; Electronic commerce.; E-commerce.; Business and Management.; Industrial and Organizational Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing – a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discu...

Πίνακας περιεχομένων:

• Part I: Consumer Behavior I
• Part II: Branding
• Part III: Social Media and Online Context
• Part IV: Consumer Behavior II
• Part V: Strategic Issues and Theoretical Research.