Consumer Reaction, Food Production and the Fukushima Disaster Assessing Reputation Damage Due to Potential Radiation Contamination /

• Main Author: Aruga, Kentaka (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Behavioral economics.; Agricultural economics.; Culture - Economic aspects.; Economics.; Natural Resource and Energy Economics.; Agricultural Economics.; Consumer Behavior.; Behavioral/Experimental Economics.; Cultural Economics.

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perception...

Table of Contents:

• Introduction
• Radiation contamination of agricultural products
• What is reputation damage?
• Conditions of the agricultural commodity markets before and after the Fukushima disaster
• Consumer reaction and willingness to buy food produced near the FDNPP
• Is there reputation damage?