Interpretations of Luxury Exploring the Consumer Perspective /

• Main Author: Turunen, Linda Lisa Maria (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Advances in Luxury,
• Subjects: Luxury goods industry.; Branding (Marketing).; Motivation research (Marketing).; Trade.; Business.; Commerce.; Globalization.; Markets.; Luxury.; Branding.; Consumer Behavior.; Emerging Markets/Globalization.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which e...