Interpretations of Luxury Exploring the Consumer Perspective /

• Κύριος συγγραφέας: Turunen, Linda Lisa Maria (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Palgrave Advances in Luxury,
• Θέματα: Luxury goods industry.; Branding (Marketing).; Motivation research (Marketing).; Trade.; Business.; Commerce.; Globalization.; Markets.; Luxury.; Branding.; Consumer Behavior.; Emerging Markets/Globalization.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which e...

Πίνακας περιεχομένων:

• Part I. Fundamentals of Luxury- 1. Introduction
• 2. Concept of Luxury through the Lens of History
• 3. Evolution of Global Luxury Brands
• 4. Luxury Consumption and Consumption of Luxury Goods
• Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness
• 6. Extended Product: Value in Use and Consumption
• 7. Perceived Authenticity
• 8. Perceived Uniqueness
• 9. Context Specificity of Luxuriousness
• 10. Conclusion: Reflections of Luxury.