The Quintessence of Sales What You Really Need to Know to Be Successful in Sales /

• Κύριοι συγγραφείς: Hase, Stefan (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Busch, Corinna (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Quintessence Series,
• Θέματα: Sales management.; Marketing.; Leadership.; Organization.; Planning.; Personnel management.; Sales/Distribution.; Business Strategy/Leadership.; Human Resource Management.

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the "front line" where key business successes are prepared and put into practice. Sales managers and salespeople, b...

Πίνακας περιεχομένων:

• Introduction: Essential Sales Know-How
• The Dawn of the Sales Age: A First Basic Understanding
• The Sales Process
• The Sales Environment
• The Sales Team
• Sales Management
• Conclusion: Managing Sales Activities.