Made for China Success Strategies From China's Business Icons /

• Main Author: Nothhaft, Christian (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Subjects: Business.; Leadership.; Entrepreneurship.; Globalization.; Markets.; Popular Science in Business and Management.; Business Strategy/Leadership.; Emerging Markets/Globalization.

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Furthe...

Table of Contents:

• China's Customers and How to Lead the Trend With Them
• The Face - Accelerating Customer Individuality
• The Family - Enhancing Quality of Life
• The Food - Aspiring to a Healthy and Fashionable Diet
• Fun, Entertainment and Leisure
• Made for China - The Future.