Cuteness Engineering Designing Adorable Products and Services /

• Main Authors: Marcus, Aaron (Author), Kurosu, Masaaki (Author), Ma, Xiaojuan (Author), Hashizume, Ayako (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Springer Series on Cultural Computing,
• Subjects: Computer science.; Multimedia information systems.; User interfaces (Computer systems).; Application software.; Multimedia systems.; Computer Science.; Media Design.; User Interfaces and Human Computer Interaction.; Multimedia Information Systems.; Computer Appl. in Arts and Humanities.

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the his...

Table of Contents:

• Foreword
• Preface
• Introduction
• Cuteness in Japan
• Cuteness in China
• Taxonomy of Cuteness
• Cuteness Designer Interview:  Yuuko Yamaguchi, Design Manager, Hello Kitty
• Cuteness Designer Interview: Wentao Huang, Senior UX Designer, Baidu, China.- Conclusions and Closing Thoughts.