Cultural Distance in International Ventures Exploring Perceptions of European and Chinese Managers /
'This original book addresses the important issue of cultural distance and provides insights for the sustainable development of both the green technology industry and international collaboration. It does so with a multidisciplinary perspective and uses the cases of two highly relevant regions....
Κύριοι συγγραφείς: | , , , |
---|---|
Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction
- 2. Psychic Distance and FDI: The Case of China
- 3. A Social Psychological Perspective on the Perceptions of Cultural Differences
- 4. European Entry Decisions in China: The Role of Cultural Perceptions
- 5. Chinese FDI and Psychic Distance Perceptions in the German Renewable Energy Sector
- 6. Summary Conclusions.