Trust and Reputation Management Systems An e-Business Perspective /

• Main Author: Trček, Denis (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: SpringerBriefs in Information Systems,
• Subjects: Management information systems.; E-commerce.; E-business.; Electronic commerce.; Internet marketing.; Business Information Systems.; e-Commerce/e-business.; e-Business/e-Commerce.; Online Marketing/Social Media.

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader i...

Table of Contents:

• Introduction
• A Brief Overview of Trust and Reputation Over Various Domains
• Computational Trust and Reputation Management
• An Implementation Roadmap
• Anticipated Uses of the Presented Tools
• Trust and Reputation Systems - Conclusions.