Strategy in Airline Loyalty Frequent Flyer Programs /

• Κύριος συγγραφέας: de Boer, Evert R. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Leadership.; Service industries.; Market research.; Business Strategy/Leadership.; Services.; Market Research/Competitive Intelligence.

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in A...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. The different types of frequent flyer programs
• 3. Core elements of the frequent flyer program
• 4. The economics and accounting of frequent flyer programs
• 5. Exploring the eco-system of the frequent flyer program
• 6. Taking the frequent flyer program to measure
• 7. Trends and innovations
• 8. The standalone frequent flyer program
• 9. Future of the frequent flyer program
• 10. Conclusion.