Strategy in Airline Loyalty Frequent Flyer Programs /

• Main Author: de Boer, Evert R. (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Leadership.; Service industries.; Market research.; Business Strategy/Leadership.; Services.; Market Research/Competitive Intelligence.

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in A...

Table of Contents:

• 1. Introduction
• 2. The different types of frequent flyer programs
• 3. Core elements of the frequent flyer program
• 4. The economics and accounting of frequent flyer programs
• 5. Exploring the eco-system of the frequent flyer program
• 6. Taking the frequent flyer program to measure
• 7. Trends and innovations
• 8. The standalone frequent flyer program
• 9. Future of the frequent flyer program
• 10. Conclusion.