Augmented Reality and Virtual Reality Empowering Human, Place and Business /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Jung, Timothy (Editor, http://id.loc.gov/vocabulary/relators/edt), tom Dieck, M. Claudia (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Progress in IS,
• Subjects: Tourism.; Management.; Computers.; Information technology.; Business-Data processing.; Application software.; Management information systems.; Computer science.; Tourism Management.; Information Systems and Communication Service.; IT in Business.; Computer Appl. in Social and Behavioral Sciences.; Computer Appl. in Arts and Humanities.; Management of Computing and Information Systems.

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique s...

Table of Contents:

• Part I: Augmented and Virtual Reality in Tourism
• Part II: Augmented and Virtual Reality in Retail and Fashion
• Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling
• Part IV: Augmented and Virtual Reality in Healthcare and Defence
• Part V: Augmented and Virtual Reality Design & Development
• Part VI: Augmented and Virtual Reality in Industry.