Augmented Reality and Virtual Reality Empowering Human, Place and Business /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Jung, Timothy (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), tom Dieck, M. Claudia (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Progress in IS,
• Θέματα: Tourism.; Management.; Computers.; Information technology.; Business-Data processing.; Application software.; Management information systems.; Computer science.; Tourism Management.; Information Systems and Communication Service.; IT in Business.; Computer Appl. in Social and Behavioral Sciences.; Computer Appl. in Arts and Humanities.; Management of Computing and Information Systems.

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique s...

Πίνακας περιεχομένων:

• Part I: Augmented and Virtual Reality in Tourism
• Part II: Augmented and Virtual Reality in Retail and Fashion
• Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling
• Part IV: Augmented and Virtual Reality in Healthcare and Defence
• Part V: Augmented and Virtual Reality Design & Development
• Part VI: Augmented and Virtual Reality in Industry.