Innovative Research Methodologies in Management Volume II: Futures, Biometrics and Neuroscience Research /

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within man...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Moutinho, Luiz (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Sokele, Mladen (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Έκδοση:1st ed. 2018.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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245 1 0 |a Innovative Research Methodologies in Management  |h [electronic resource] :  |b Volume II: Futures, Biometrics and Neuroscience Research /  |c edited by Luiz Moutinho, Mladen Sokele. 
250 |a 1st ed. 2018. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Palgrave Macmillan,  |c 2018. 
300 |a XXIX, 224 p. 30 illus., 7 illus. in color.  |b online resource. 
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505 0 |a 1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio -- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 6.    The Neuroscience Research Methods in Management; Jyrki Suomala -- 7.  Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8. Neuromarketing; Robin Clark -- 9. The Futures Polygon Development; Antonio Pacinelli. 
520 |a A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allow ing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research. 
650 0 |a Leadership. 
650 0 |a Operations research. 
650 0 |a Decision making. 
650 0 |a Project management. 
650 0 |a Knowledge management. 
650 0 |a Biometrics (Biology). 
650 0 |a Management. 
650 0 |a Industrial management. 
650 1 4 |a Business Strategy/Leadership.  |0 http://scigraph.springernature.com/things/product-market-codes/515010 
650 2 4 |a Operations Research/Decision Theory.  |0 http://scigraph.springernature.com/things/product-market-codes/521000 
650 2 4 |a Project Management.  |0 http://scigraph.springernature.com/things/product-market-codes/515020 
650 2 4 |a Knowledge Management.  |0 http://scigraph.springernature.com/things/product-market-codes/515030 
650 2 4 |a Biometrics.  |0 http://scigraph.springernature.com/things/product-market-codes/I22040 
650 2 4 |a Innovation/Technology Management.  |0 http://scigraph.springernature.com/things/product-market-codes/518000 
700 1 |a Moutinho, Luiz.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Sokele, Mladen.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783319643991 
776 0 8 |i Printed edition:  |z 9783319644011 
776 0 8 |i Printed edition:  |z 9783319877846 
856 4 0 |u https://doi.org/10.1007/978-3-319-64400-4  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169)